An empty 30,000 sq ft aircraft hangar was completely transformed into an awe-inspiring venue. The theme, 'Think, Love, Be Dacia', was created to encourage the audience to think differently about the brand. This came to life through a series of bespoke graphics, branding and AV.
The client brief asked for 'fun' - which soon became a core component of the event. To meet this, a range of gamified sessions were blended with experiential driving activities, bringing the audience closer to the brand than ever before. To add a touch of Hollywood, the event voiceover was recorded by Ralph Ineson, the unmistakeable voice of Dacia's UK advertising campaign.
An undeniable success, the audience scored the event at 93% satisfaction in post-event feedback, and sales in the 30 days following the event were up an incredible 193%.
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