All new Ford Mondeo Dealer Launch

Location: Loughborough & Donington Park Grand Prix Circuit, UK
Delegates: 2250
Customer: Ford of Britain

The new Ford Mondeo launch event was on an unprecedented scale, with 2250 Dealer sales staff experiencing a full day’s event over a two week period.

The event combined interactive learning sessions with driving activities on both race track and public road, for the optimum experience. Delegates were able to evaluate all new Mondeo against a range of key competition and form their own opinions as to how it performed.

It was the first event to use the brand new LaunchPad facility at Donington Park Grand Prix Circuit, a purpose built centre with 1.5 mile circuit and wet-handling area. The location was put to good use by the Ignition event team to demonstrate the handling capabilities and overall driving dynamics of Ford’s latest premium vehicle.