It’s a jungle out there - UK roadtrip for Ignition and Nissan

For the launch of their important new urban crossover , Nissan Motor GB selected Ignition to design and deliver its Juke launch training programme for its dealer sales and service teams.

Opting for a blended approach including pre-event e-learning and a live experience the Ignition team worked in partnership with Nissan to create a consistent, immersive theme across all aspects of the programme for its dealer staff.

The e-learning leaned on Juke’s urbanproof credentials to communicate its key product features and new technologies in an engaging format. In a novel twist, users who had undertaken the e-learning prior to attending the live event we’re sent a confirmation SMS which enabled them to be ‘fast-tracked’ when they arrived.

At each of the three regional locations for the live experience, attendees were able to drive Nissan Juke for the first time, using Ignition’s unique CoDriver navigation system to direct them around a specified route and provide them with key product stories, whilst be able to contrast and compare against key competitors. Interactive learning sessions designed and delivered by Ignition’s team of specialised trainers, were tailored for the different sales and service audiences, covering product presentation, new technologies, service plans and accessory sales.

Ignition Managing Director, Rob Forsyth commented, “Our excellent training team and extensive experience in creating blended training ensured we delivered a first class and cost-effective solution. We look forward to developing a close relationship with Nissan GB in the future and continuing to push the boundaries of the training experience.”