Ignition provide training for Ford of Britain

Ford Motor Company choose automotive learning specialists Ignition to provide insightful driving experiences for its dealer staff.

In February 2009 more than 1000 Ford sales people headed off to the Henry Ford College in Loughborough, UK. Using a dedicated team of professional instructors and product trainers, Ford of Britain asked Ignition to design and manage a variety of interactive driving activities for its delegates. The activities were designed to demonstrate key features and technologies, bringing them to life for dealer staff to help them in their day to day work. Delegates also had a unique opportunity to experience a wide range of the very latest competitor products, learn a range of Eco-driving techniques as well as put Ford’s sporting derivatives to the test.

Ignition’s understanding of key product stories, effective hands on activities and skill in event management ensured a highly informative and a quality drive experience for delegates.

Simon McDermott, Ignition’s Content and Creative Director commented, “We’ve been fortunate to have worked with Ford of Britain on their product training for a number of years, but we never rest on our laurels and always strive to make each event as immersive and relevant for the audience as possible. Our excellent training team and extensive experience allows us to deliver first class and cost-effective experiences time after time.”