{"id":3949,"date":"2017-10-19T16:49:00","date_gmt":"2017-10-19T16:49:00","guid":{"rendered":"http:\/\/www.ignitiononline.com\/archive\/?p=3949"},"modified":"2024-12-03T11:22:40","modified_gmt":"2024-12-03T11:22:40","slug":"experiential-learning-when-and-how-to-engage-your-audience","status":"publish","type":"post","link":"https:\/\/ignitiononline.com\/archive\/experiential-learning-when-and-how-to-engage-your-audience\/","title":{"rendered":"Experiential Learning – when and how to engage your audience"},"content":{"rendered":"

This week we exhibited at the World of Learning Exhibition<\/a>\u00a0hosted by\u00a0the NEC, giving us\u00a0the chance to make lots of new connections and discuss the latest trends and challenges in learning. Day Two saw Ignition’s Client Engagement Manager, Gary Rowntree, host a seminar on ‘Experiential Learning – when and how to engage your audience’. If you didn’t get chance to catch the seminar,\u00a0 here is a quick summary.<\/p>\n

Defining experiential learning\u00a0<\/strong><\/p>\n

In order to effectively use experiential learning, we need to define and understand what it really is. Gary isolated ‘experiential’ from many of the buzzwords we currently see, and broke it down from some ambiguous descriptions to one single word; sensory. As a rule of thumb, once you move away from ‘theory’, and begin to engage by touching, feeling, listening and so on, it’s likely that you’re making an early transition to experiential.<\/p>\n

\"Just

Seminar Slide: just some of the learning buzzwords we all find comfort in using day-to-day, but what do they really mean, and how do they really benefit?<\/p><\/div>\n

Why does it matter?<\/strong><\/p>\n

We are all consumers. We all choose to spend our money differently. Many analysts have observed consumer patterns that show a transition from service-based spending, to experience-based spending. A good example is the music industry, where you can listen to songs on the radio for free, or pay hundreds of pounds going to concerts or festivals. The music (the goods) never changes, it’s just the experience of how it’s consumed that does. We now need to treat learners as our consumers, and serve them content in an experiential way.<\/p>\n

\"The

Seminar slide: the Experience Economy is an interesting consideration for how to engage today’s learners.<\/p><\/div>\n

Are you already delivering experiential?<\/strong><\/p>\n

Based on the simple definition of ‘sensory’, probably yes. Basic examples include role playing phone calls, language students taking part in exchange trips, or getting behind the wheel of a new car. While there is an opportunity to make experiential really powerful, it is important to remember that many of us already have good foundations in place.<\/p>\n

How to integrate it into the wider learning journey<\/strong><\/p>\n

So how do we build on these simple examples?\u00a0This is usually achieved by mapping the entire learning journey… what does the complete programme look like, what are the key desired outcomes, who is the audience, what interventions are likely to be involved? In understanding this you can map how and when to use experiential, and bring the entire programme to life. Gary case studied Ignition’s partnership with Toyota Motor Europe<\/a> in the launch of C-HR, and looked at overcoming\u00a0the challenge of a completely new target customer, by ‘bringing him to life’. Through the strategic use of actor-led training and coaching, an entire learning experience was created that included socialising, learning and relaxing with ‘Valentino’, and proved to set the benchmark for all future product launch training.<\/p>\n

\"Here

Here Valentino socialises with Toyota’s learners in his very own loft apartment – the setting for our event.<\/p><\/div>\n

If you missed out on the seminar then don’t worry. Head to the Contact Form<\/a> on our website and arrange a time to run through it\u00a0together.<\/p>\n

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Ignition is an award-winning independent, full service provider of blended learning, training and marketing. We work in partnership with many of the world\u2019s biggest brands, actively helping to improve knowledge, behaviours and performance. For further information about Ignition\u2019s work please email\u00a0info@ignitiononline.com<\/a>\u00a0or call +44 (0) 1279 201100.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

This week we exhibited at the World of Learning Exhibition\u00a0hosted by\u00a0the NEC, giving us\u00a0the chance to make lots of new connections and discuss the latest trends and challenges in learning. Day Two saw Ignition’s Client Engagement Manager, Gary Rowntree, host a seminar on ‘Experiential Learning – when and how to engage your audience’. If you […]<\/p>\n","protected":false},"author":1,"featured_media":4421,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[193,6,329,194,336,2],"tags":[301,316,337,190,332,330],"class_list":["post-3949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-exhibition","category-experiential","category-learning","category-seminar","category-training","tag-experiential","tag-ignition","tag-learnevents","tag-learning","tag-seminar","tag-world-of-learning"],"acf":[],"_links":{"self":[{"href":"https:\/\/ignitiononline.com\/archive\/wp-json\/wp\/v2\/posts\/3949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ignitiononline.com\/archive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ignitiononline.com\/archive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ignitiononline.com\/archive\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ignitiononline.com\/archive\/wp-json\/wp\/v2\/comments?post=3949"}],"version-history":[{"count":5,"href":"https:\/\/ignitiononline.com\/archive\/wp-json\/wp\/v2\/posts\/3949\/revisions"}],"predecessor-version":[{"id":3957,"href":"https:\/\/ignitiononline.com\/archive\/wp-json\/wp\/v2\/posts\/3949\/revisions\/3957"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ignitiononline.com\/archive\/wp-json\/wp\/v2\/media\/4421"}],"wp:attachment":[{"href":"https:\/\/ignitiononline.com\/archive\/wp-json\/wp\/v2\/media?parent=3949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ignitiononline.com\/archive\/wp-json\/wp\/v2\/categories?post=3949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ignitiononline.com\/archive\/wp-json\/wp\/v2\/tags?post=3949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}